ABOUT
Peakform Advisory was founded on a simple belief: entrepreneurs should be able to grow successful, high-performing companies without losing themselves in the process. Too many business owners spend their days putting out fires, carrying the weight of every decision, and sacrificing their time, health, and relationships in the name of growth. We exist to change that.
Led by business advisor Ryan Charterina, Peakform Advisory helps owners of $1M–$50M companies create healthier, more sustainable organizations through operational clarity, stronger leadership habits, and proven systems like the Entrepreneurial Operating System® (EOS). With deep roots in New Jersey’s business community, we support companies across a wide range of industries throughout NJ, NY, and surrounding regions.
Our work focuses on helping entrepreneurs step out of constant firefighting mode and into confident, purposeful leadership. By improving decision-making, strengthening accountability, and tightening structure, we give owners the ability to scale their companies without burning out. Every engagement is built around one core objective: helping you build a business that grows sustainably — and a life that feels balanced, meaningful, and fully your own.
Our Mission
We empower business owners to reach their highest potential by aligning business growth with personal freedom and fulfillment. Our mission is to help leaders build stronger, healthier organizations that operate with clarity, accountability, and purpose, enabling them to scale sustainably, lead confidently, and enjoy a more balanced and meaningful life both inside and outside the business.
Core Values
Be Humbly Confident
We believe the best leaders balance confidence with humility. At Peakform Advisory, we approach every engagement with respect, openness, and a willingness to learn, while also bringing the experience and clarity needed to guide meaningful change. Humble confidence creates trust, strengthens collaboration, and builds healthier teams.
Grow or Die
Continuous improvement is essential for both individuals and organizations. We embrace the mindset that growth is not optional; it is the foundation of long-term success. Whether we are helping a business refine its processes or supporting a leader’s development, we encourage forward movement, learning, and the pursuit of better systems and better outcomes.
Help First
Our default approach is to be of service. We believe in providing value before asking for anything in return. This mindset shapes how we work with clients, partners, and each other. By leading with generosity and support, we create stronger relationships and more meaningful impact.
Do the Right Thing
Integrity guides every decision we make. We are committed to honesty, transparency, and ethical behavior, even when it is not the easiest path. Doing what is right builds credibility, protects long-term relationships, and reflects the standard we hold ourselves to as professionals and as people.
Do What You Say
Accountability is at the core of our work. We honor our commitments, follow through on our promises, and hold ourselves to a high standard of reliability. This value ensures that clients can depend on us and that our internal culture remains strong, consistent, and trustworthy.
Meet the Team
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Ryan grew up in a blue-collar family in Ocean County, NJ whose parents worked as hard as they possibly could to deliver a life for him and his sister. Ryan watched how deeply painful that was for them and how much his parents sacrificed their lives for their kids. As grateful as Ryan is for his parents and their sacrifices, he wishes that they were able to live a life without as much pain and struggle. Now that he has achieved this for himself, he wants to help others break through limiting beliefs so they can achieve whatever they dream of in this life. With years of experience guiding seven- and eight-figure business owners, Ryan Charterina founded Peakform Advisory to help leaders simplify complexity, scale their businesses, and reclaim their time. A certified EOS Implementer and Outgrow Sales Advisor, Ryan is passionate about helping others build the business and life they truly desire. When Ryan’s not coaching clients, he’s competing in beach volleyball, surfing, eating some type of burrito or spending time with his wife Brit, their son Dean, and their dog Finn. Ryan will spend all his time playing any type of sport and is extremely competitive in mostly everything he does. Ask to play him in ping pong! |
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Laura ensures our clients have a seamless experience from start to finish. With a background in operations and project management, she keeps everything running smoothly behind the scenes. Laura’s commitment to detail and care means our clients are supported every step of the way. |
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Ryan Charterina – Founder & Lead Advisor
Laura LaPointe – Client Support Manager
Our Clients:
Who They Are:
7- and 8-figure business owners.
Companies generating $1M to $50M in revenue in either B2B or B2C
Located in Monmouth and Ocean Counties or nearby NJ/NY areas.
What They Want:
To scale their business without sacrificing their personal life.
Clear processes, a reliable team, and more time for strategic growth.
Accountability, structure, and long-term sustainability.
Their Challenges:
Overwhelmed with daily operations.
Struggle to delegate and hire the right people.
Inefficient systems and lack of team alignment.
Their Mindset:
Growth-oriented, disciplined, and action-focused.
Value straight talk and are ready to make changes.
Fun, professional, and committed to building a better business.
